Providing market intelligence for more than 35 years

In The News

Google's Nest Struggles Could Set Back The IoT Movement

At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade, that number is projected to jump to 66 percent as more thermostats, cameras, video doorbells, door locks, lights, controllers and yet-to-be-released smart home products make their way into American households, the company says. 

From the article "Google's Nest Struggles Could Set Back The IoT Movement" by Matt Kapko.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Interoperability key to sustaining smart home tech adoption

In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Addition...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...