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Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016.

From the article "Has Subscription OTT Growth Hit Its Peak?"

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“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From...

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