Providing market intelligence for more than 35 years

In The News

Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients

The connected health ecosystem is growing rapidly, with the rise in wearable technologies and internet of things (IoT). In addition, over 50 percent of hospitals now use three or more connected health technologies such as patient portals, patient education/engagement apps, remote patient monitoring and others, according to a survey. However, there is still a long way to go to strike the right balance between healthcare providers, technology providers, and to educate patients on what is available.

That’s because the early adopters of new connected health technologies largely represent health-conscious, but not necessarily unhealthy, consumers. A key challenge for the healthcare industry in 2016 is to develop strategies to engage other segments of the population. According to a white paper on the connected health market by Parks Associates, 30 percent of consumers aged 18-24 who have chronic conditions do not have a primary care doctor, and 55 percent of US broadband households have a head of household with at least one chronic condition.

From the article "Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients" by www.thenextsiliconvalley.com

Previously In The News

Best Router Modem Combo Reviews

A study by Parks Associates found that 63% of U.S. households experience internet dead zones, impacting everything from streaming movies to online gaming.  From the article, "Best Router Modem Comb...

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...