Providing market intelligence for more than 35 years

In The News

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it comes to healthcare technology.

According to Parks Associates, more than 40 million current smartphone owners use at least one wellness or fitness app (including 25% of heads of household), a figure that will likely grow as more products — including Apple’s smartwatch — come to market.

Health and fitness devices accounted for about 4% of all machine-to-machine connections in the U.S. last year, according to the firm. That number is projected to double over the next five years as the healthcare industry matures. 

From the article "Healthcare Is New Wireless Opportunity" by Aaron Baar.

Previously In The News

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...