Providing market intelligence for more than 35 years

In The News

HealthTap Launches Virtual Care Certification Program For Doctors

Virtual care is on the rise – more than 200 million people used virtual care services in 2015, and it is estimated that more than 50 percent of doctor visits could be converted to virtual appointments. Despite exponential growth in Virtual Care delivery, most medical schools, hospitals, clinics, and private practices still lack up-to-date training and certification programs on the best methods for delivering care remotely.

Parks Associates predict that video consultations will be increasing by 118.5% per year through 2018. Constituting far more than just “telemedicine” or providing care remotely over video or the telephone, Virtual Care is an entirely new and comprehensive way to practice medicine.  

From the article "HealthTap Launches Virtual Care Certification Program For Doctors" by Jasmine Pennic.

Previously In The News

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...