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Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks, than they are to buy a professional monitoring service, like those offered by ADT, Brinks, and Vivint.

The trend also has the potential to help lift Arlo Technologies (NYSE:ARLO), which has had a rough go since it was spun off from Netgear last year -- it's lost three quarters of its value since its August IPO. But Arlo, a security-camera maker, has placed its chips on high-priced, high-end systems at a time when the public is looking for low-cost solutions.

From the article 'Here's Why Amazon and Google Could Dominate Home Security" by Rich Duprey.

Previously In The News

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...

SMB SPENDING ON PHYSICAL AND CYBERSECURITY ON THE RISE

More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical sa...

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