Providing market intelligence for more than 35 years

In The News

Here's Why Facebook Might Need To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by market research and consultancy firm Parks & Associates suggest that he needs to put this manifesto into action as quickly as possible.

According to the "360 View: Digital Media & Connected Consumers" study, 29% of US broadband households now get the majority of their news via social media platforms.

"The next generation is embracing online media," said Glenn Hower, Senior Analyst, Parks Associates. "Younger consumers, many of whom are passionate about social issues, can find and spread information like wildfire through social media. This is a real problem when inaccurate or unverified reports slip through social media algorithms."

From the article "Here's Why Facebook Might Need To Work Faster To Stop The Flow Of Fake News" by http://www.dnaindia.com

Previously In The News

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...