Register

I agree with the Privacy Policy

In The News

Hey, Apple, Just Make a TV Already

April 20, 2021

streaming devices

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.

Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% own an external streaming player. And in case you think people are ignoring their TVs’ smart features, you should know that more than 77% of homes have connected their TVs to the internet.

From the article "Hey, Apple, Just Make a TV Already" by Jared Newman.

Previously In The News

The Smart Home in 2025: Outlook and Opportunities

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks...

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored securit...

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...

Parks Associates: Expect Consolidation Among Streamers to Accelerate in 2025

There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...

‹
1
2
3
4
5
6
7
8
9
10
...
724
725
›