Providing market intelligence for more than 35 years

In The News

Hot Item: Millennial 'Smart Home' Owners Want Voice Control

Looking for a tech Christmas present? Having voice control such as those Amazon "Echos" and Google "Home" devices we see advertised more every day is a big priority for young home owners and nearly half of all age groups, a new survey finds.

From the article "Hot Item: Millennial 'Smart Home' Owners Want Voice Control" by WRAL TechWire.

Previously In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...

Home Automation Deep Dive: New Findings on Pricing, DIY, Market Challenges & More

About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integra...

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...