Providing market intelligence for more than 35 years

In The News

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by Pay-TV providers. This precipitated a rapid rise in DVR adoption. A 2016 study by LRG shows that 64% of U.S. Pay-TV subscribers have a DVR, compared to 45% in 2010. But time-shifting technology is evolving as well. As cloud services become more financially viable, Pay-TV service providers and operators are moving their infrastructure from traditional DVR STBs to cloud-based solutions. Recent Parks Associates research shows the number of Cloud-DVR subscribers worldwide will total 24 million by 2018. 

From the article "How Having Local Storage Can Help You Better Stream Your Favorite Program" by www.in.techradar.com

Previously In The News

The Smart Money: AVS-01 Gains Traction

Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...