Providing market intelligence for more than 35 years

In The News

How mHealth developers can avoid ethical dilemmas

The ethical issues around mHealth are one reason consumers are wary of health devices, and many deal closely with the privacy of what is a person's most private information. A recent Parks Associates report found that about 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices.

The JMIR viewpoint's authors add that there currently is no regulation of mHealth devices or apps, and no guarantee that they provide clinically accurate information. However, this summer the U.S. Food and Drug Administration released guidelines for how it intends to regulate the marketing of mHealth apps that meet the definition of medical devices.

From the article "How mHealth developers can avoid ethical dilemmas" by Judy Mottl.

Previously In The News

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...