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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

The U.S. May be Near Saturation for Streaming Video Services

That's the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T said it will introduce a service with HBO and other fare fro...

Top 10 Most Popular Streaming Services, According to New Report

Netflix is king among streaming services, but a new report has estimated how the others fall in line. “HBO, Starz, Showtime and CBS All Access demonstrate the powerful attractiveness of original co...

83% Of Smart TVs Now Internet-Connected, Up From 70%

Ownership of streaming media players has nearly doubled from 21% of U.S. broadband households in 2014 to nearly 40% now. Meanwhile, smart TV ownership has increased from 34% to 53% during the same per...

Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year

Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and o...