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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

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Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...

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Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...

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According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

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In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.  "Consumers are spending less, but rather than...

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