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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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Hub Research Finds an OTT Tipping Point

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

Artificial Intelligence + Algorithms = Assumptions!

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

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