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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

68 Percent Smartphone Users Stream Music Daily: Study

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Is This The End Of The Gaming Console High?

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