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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

Study: Netflix Has Lowest Churn Rate Among OTT Services

OTT Churn Rate At 19 Percent In The U.S.

Sling TV, Showtime, CBS Gaining Ground in OTT Share

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