Register

I agree with the Privacy Policy

In The News

Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

Previously In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...

‹
1
2
...
76
77
78
79
80
81
82
...
730
731
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Disney+ Will Start Restricting Password Sharing in Canada

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store