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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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Hub Research Finds an OTT Tipping Point

Previously In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Best 4K Streaming Media Devices of 2023

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