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Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment diet to online alternatives versus regular television, fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. Meanwhile, digital-first new media companies like Fullscreen and AwesomenessTV are creating subscription options for their young audiences, too.

Last month, researcher Parks Associates said these news services are creating more dogged competition for shares of consumers’ wallet, with new members sometimes testing out a service during a free trial and then cancelling before or soon after it ends.

From the article "Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million" by Joan E. Solsman.

Previously In The News

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

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Legrand Launches Plug-In Level 2 Home EV Charger, Hardwired Model to Follow

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Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

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Smart Lighting Adoption Surges Among US Internet Households

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