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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 02, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by Malathi Nayak.

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The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Roku wants to grow to 100 million active user accounts in next 18 months

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

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