Providing market intelligence for more than 35 years

In The News

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” conference in Los Angeles.

From the article, "Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead" by David Bloom

Previously In The News

Smart Appliances Make Life Run Smoothly

According to Parks Associates, a leading provider of market intelligence, 17 percent of consumers plan to buy a smart kitchen appliance in 2016. As smart appliance technology continues to evolve an...

Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year

Young adult Millennials have been the primary early adopters of new connected consumer electronics (CE) products and service, and that’s the case when it comes to virtual and augmented reality (AR/VR)...

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by...

J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV

The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now. Just over a year ago, Parks Associates forecast that OTT vide...