Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” conference in Los Angeles.
From the article, "Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead" by David Bloom
16% of US broadband households have a sports OTT video service subscription, according to Parks Associates. Although it does not stream live games, NFL Game Pass is the most highly adopted service,...
According to new research from Parks Associates, Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media p...
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...
23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...
