Providing market intelligence for more than 35 years

In The News

Internet phone connections grow more popular

Star-TelegramThis was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provider MCI and found a cheaper alternative. Moseng tapped a small California company that provides Voice over Internet Protocol, or VoIP.

Last year, there were 110,000 VoIP subscribers in the United States, according to Parks Associates, a research firm in Dallas. Parks predicts that the number will climb to 4.5 million by 2007.

From the article "Internet phone connections grow more popular"  By Bobby White

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...