Providing market intelligence for more than 35 years

In The News

IoT-Ready Smart TVs: What's The Potential?

Barbara Kraus, Parks Associates director of research, also sees potential. “There are a number of potential use cases for the TV as a smart-home controller,” she said. “The TV display can be used as a notification venue for certain use cases such as detection of movement around a sensor or camera. The TV can show who is at the front door or if a package has been delivered, unlock the door for approved visitors, adjust the lighting to set a mood, or automate household routines.”

From the article "IoT-Ready Smart TVs: What's The Potential?" by Joseph Palenchar.

Previously In The News

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...

Delivering Peace of Mind

A whitepaper released this week by research firm Parks Associates, “Value Beyond Home Security: Expanding Product Ecosystems,” examined the expansion of professional services beyond home security du...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...