Providing market intelligence for more than 35 years

In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according to Netflix’s terms of use, only the primary account owner is allowed to have “exclusive control” of the account. The company also says “the Account Owner should not reveal the password to anyone.”

While a study last year by the Parks Associates research firm found that video-on-demand services like Netflix and HBO Go stood to lose more than $500 million in revenue in 2015 due to password sharing, it doesn’t look like either service is particularly sweating it.

From the article "Is Sharing Your Netflix Password Illegal?" by Damien Willis.

Previously In The News

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...

Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...

The Future Of Building Homes Is Now Intertwined With The Auto World

Research group Parks Associates reports that 35% of households are familiar with the potential for EVs charging at home to automatically minimize costs by charging when rates are low, and 51% say its...

Parks: Fixed Wireless Sees Strong Customer Price Satisfaction

Subscribers of fixed wireless access (FWA) from mobile network operators (MNOs) are more satisfied with the price of service than fiber or cable subscribers, according to fixed wireless satisfaction r...