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Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

April 02, 2020

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says Parks Associates analyst Steve Nason.

From the article "Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?" by Todd Spangler.

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Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

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Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Streaming wars will force media companies to choose between pricey subscriptions and ads

Hulu adds live TV and new UI support for Samsung smart TVs

Parks: Over one-half of OTT households subscribe to multiple streaming services

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