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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Charter, ESPN Spearheading Efforts to Crackdown on Cable-TV Password Sharing

Parks Associates estimates that the pay-TV industry will lose $9.9 billion in revenue by 2021 from TV multiscreen password sharing, up from $3.5 billion this year. This is an important loss particular...

Netgear unveils $330 Orbi Outdoor Satellite for backyard Wi-Fi

The Orbi creates a dedicated 5-gigahertz, 1.7-gigabit per second channel between the base Orbi and the extended unit so you can get full internet access for devices that connect to the satellite Orbi...

Netgear unveils $330 Orbi Outdoor Satellite for backyard Wi-Fi

The Orbi creates a dedicated 5-gigahertz, 1.7-gigabit per second channel between the base Orbi and the extended unit so you can get full internet access for devices that connect to the satellite Orbi...

WEC 2018: SVODs Not the Enemy of Pay-TV

Instability in pay-TV through the evolution in video has been at the top of concerns across cable, but the fall in subscribers isn’t totally unexpected considering other shifts in the US. Industry res...