Providing market intelligence for more than 35 years

In The News

Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices

Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting devices to the Internet. The company has highlighted wider issues associated with the growth in data analytics including the use of viewing and consumption history.

According to Brad Russell, Research Analyst at Parks Associates: “Near the end of 2015, 40% of U.S. broadband households reported having a recent privacy or security problem with a connected device, primarily a virus, spyware, or a company tracking them.

From the article "Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices" by John Moulding.

Previously In The News

New research shows DIY is on the rise

New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...

Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer researc...

Security industry weighs in on role of DIY

Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed...

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...