Providing market intelligence for more than 35 years

In The News

Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says

"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates says. "Roughly 40 percent of the U.S. broadband households familiar with smart home products or services learned about them from TV or the Internet. In 2016 we are seeing smart home companies develop more robust TV and Internet consumer marketing strategies to reach the consumers who don't know where to buy smart home products."

A study from Parks, “Go-to-Market Strategy for IoT: Consumer Insights,” predicts smart home products and services will increase exponentially in relevance and adoption over the next 10 years. In 2016, 24 percent of U.S. broadband households reportedly plan to buy a smart lighting solution, such as smart light bulbs or smart in-wall outlets/switches, and 11 percent plan to buy a smart thermostat. Parks says that currently, 9 percent of U.S. broadband households own a smart thermostat, and 9 percent own smart lighting.

From the article "Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says" by Laura Hamilton.

Previously In The News

Starving for Kitchen Technology

The home builder is making it easy for set up and for ongoing management. In a 2017 Parks Associates report, Smart Kitchens: Intelligent Planning Shopping and Cooking, one-fifth of smart appliances ow...

The Challenge of Net Zero Beyond California

As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive