Providing market intelligence for more than 35 years

In The News

Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities

Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience.

Given the array of choices and pricing package that users have for online video, consumers are not shy about trying out various services.

A recent Parks Associates study revealed that 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months as consumers experimented with new services.

From the article "Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities" by Sean Buckley.

Previously In The News

Parks: OTT Now ‘Standard Source of Video’

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...

Parks: Broadcast TV Still Trumps Streaming Video

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according t...