Providing market intelligence for more than 35 years

In The News

Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities

Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience.

Given the array of choices and pricing package that users have for online video, consumers are not shy about trying out various services.

A recent Parks Associates study revealed that 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months as consumers experimented with new services.

From the article "Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities" by Sean Buckley.

Previously In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

Tesla risks drivers being over-reliant on autonomous car tech, report warns

A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

A scan of new data from around the world

According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...