Providing market intelligence for more than 35 years

In The News

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

Previously In The News

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...