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Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

Previously In The News

TV Everywhere Reaches 40% Of US Pay-TV Consumers

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More Americans now pay for streaming video content than cable television, survey finds

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Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

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