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In The News

Long Battery Life Now Top Feature For Smartwatch Buyers

The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resistance, activity tracking capabilities, GPS, and last, a heart rate monitor.

From the article "Long Battery Life Now Top Feature For Smartwatch Buyers" by Chuck Martin.

Previously In The News

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

Shoppers Prefer Retailers’ Payment Apps To Apple Pay, Android Pay: Report

“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...

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