Register

I agree with the Privacy Policy

In The News

Looking At The Auction Marketplace From Other Perspectives

January 16, 2013

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the user the impression is for, determine the value of an impression by this user of one or more campaigns, and finally place the bid and record all the needed information. What this means is that each bidder request operates between three and four times faster than the blink of an eye, and about half as fast as the time it take for the human brain to recognize a face. Talk about speed!

When you look at RTB numbers compared to tangible stats, you can begin to understand where we stand as an industry. Parks Associates recently reported that RTB technology will support roughly 50% of the display ad volume in North America in five years. In addition, by 2015, eMarketer predicts that RTB will account for 25% of display ad spending. The fact is that RTB's growth, scale and speed have accelerated rapidly, especially when you consider that it was introduced just after 2001.We have already come a long way, and this industry will only continue to become more scalable as better infrastructure is produced and key lessons from the world of programmatic media buying are refined.

From the article, "Looking At The Auction Marketplace From Other Perspectives"by Gus Spathis.

Previously In The News

Set top boxes to achieve 200 million sales by 2013

A The set top maker Pace has already seen a great year with increased sales and it would seem to be a trend that is set to last up until at least 2013, according to a new report compiled by Parks As...

PRI Fellow: The Future of Broadband Looks Bright

Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

‹
1
2
...
9
10
11
12
13
14
15
...
43
44
›