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In The News

Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC

For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, with contributions from Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, GroupM, Parks Associates, Olswang (international law firm) and many others.

From the article "Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC" by John Moulding.

Previously In The News

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

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