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Managing for the Optimized Content Bundle

July 08, 2019

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.

From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.

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About Parks Associates

Managing for the Optimized Content Bundle

Previously In The News

The Streaming Era Has Finally Arrived. Everything Is About to Change.

For Apple TV, The Price Is The Problem

Password sharing denies streaming services $9 billion in fees

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

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