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Many Consumers Prepped for Mobile Holiday Shopping

October 20, 2013

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shopping were product research, barcode scanning and interaction with the retailer or brand app.

That study also found that many (42%) of U.S. smartphone owners bought something through their mobile device in the last month.

However, the market is hardly uniform. For example, men are more likely than women to purchase using a mobile device, according to the Hipcricket survey. They are also more likely to compare prices via mobile while in a retail store.

And a majority (54%) of Target shoppers used a mobile commerce app while shopping for electronics, compared to fewer (38%) of Walmart shoppers, according to the Parks Associates study.

From the article, "Many Consumers Prepped for Mobile Holiday Shopping" by Chuck Martin.

Previously In The News

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Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

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Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

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