Providing market intelligence for more than 35 years

In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significant percentage of those now using such devices say they’re too complicated or don’t work well.

"Nearly one-half of type I diabetics and one-third of type II diabetics are interested in health monitoring devices such as glucometers, but a steep learning curve and difficult or counterintuitive directions could inhibit their usage of these devices and also prevent them from buying other connected health devices," Harry Wang, the group’s senior director of research, said in a press release accompanying the report. "Device and application manufacturers would benefit from improving the ease-of-use of these devices." 

From the article "mHealth Looks to Solve the Diabetes Care Management Conundrum" by Eric Wicklund.

Previously In The News

Smart home companies add brand equity and new tech in Q1 via acquisitions

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...

Light Reading preps online event on streaming video

The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...