Providing market intelligence for more than 35 years

In The News

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregivers are interested in using those tools – as are 41 percent of Americans who expect to care for a loved one in the future.

"More than 115 million Americans will require caregiving assistance by 2020, and their caregivers will include both medical professionals and family members," Harry Wang, senior research director for the Dallas-based market research and consulting company, said in remarks accompanying the study. "Caregivers are interested in new technologies like medication management tools, but only 11 percent are presently using apps with this ability. There is great potential for future growth in this area, along with other caregiver support solutions such as remote patient monitoring and patient communication and engagement tools."

From the article "mHealth Study: Caregivers Want Medication Management Help" by Eric Wicklund.

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...