Providing market intelligence for more than 35 years

In The News

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

More than 85% of millennials in U.S. households subscribe to one or more OTT video services and penetration among Baby Boomers and older people grew more than 10% between 2016 and last year, according to OTT video demographics research from Parks Associates.

“Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more. The more interesting and important question is how many subscriptions they will keep,” Brett Sappington, the Senior Director of Research for Parks Associates, said in a press release. “More than one-fourth of millennials subscribe to three or more OTT services, and more than 50% subscribe to at least two.”

From the article "Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services" by Carl Weinschenk.

Previously In The News

Action Cams Are For Birthday Parties Not Bungee Jumping

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more munda...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu. But a little simple math shows that it actually isn't a great deal unless you plan on cancel...

Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Has The Smart Home Found A New Voice?

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive