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Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.

"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value."

From the article "Millions of US broadband users falling victim to identity theft" by Rob Clymo.

Previously In The News

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"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...

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Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...

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A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...

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