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Mobile Drives Ad Spend & Content Creation, But Hurdles Remain

What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form videos, such as music videos or YouTube clips.

This all sounds well and good, but the road ahead will be paved with some potholes. One of the biggest is the growth in ad avoidance technology. About 20% of smartphone users now block ads on their mobile Web browsers, a 90% increase over the year before, according to PageFair, a technology and analytics firm.

From the article "Mobile Drives Ad Spend & Content Creation, But Hurdles Remain" by Daisy Whitney.

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"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...

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Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...

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A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...

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