Providing market intelligence for more than 35 years

In The News

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them.

According to research from Parks Associates, more than half of U.S. broadband households with a connected home device are willing to pay a nominal fee a month for home tech support services. The research found that 56% of households were willing to pay $9.99 per month, while 43% were willing to go as high as $39.99 per month for the peace of mind.

Currently, according to Parks, only 16% of U.S. households have a smart home device. However, one-third of them has experienced at least one technical problem with the device. As more households get smart devices, there will be more opportunities to correct technical issues, says Tom Kerber, director of research for Parks Associates.

From the article "More Connected Devices Driving Desire For Tech Support" by Aaron Barr.

Previously In The News

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Fitbit Holds Lead Among Fitness Wearables

Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...