Providing market intelligence for more than 35 years

In The News

More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home

Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found.

More than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device to control such home-automation devices as lights, garage doors, thermostats and the like, Parks said. Almost 20 home-automation suppliers have created Apple Watch apps, the company noted.

“The accessibility of a smart watch makes it a natural fit as a remote control for smart home features such as turning on lights remotely, closing garage doors, and adjusting thermostat settings," said Harry Wang, Parks mobile and health products research director. The extra convenience that wearables offer will grow when “voice-control APIs become more capable and intelligent,” he added.

From the article "More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home" Joseph Palenchar.

 

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....