Providing market intelligence for more than 35 years

In The News

More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home

Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found.

More than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device to control such home-automation devices as lights, garage doors, thermostats and the like, Parks said. Almost 20 home-automation suppliers have created Apple Watch apps, the company noted.

“The accessibility of a smart watch makes it a natural fit as a remote control for smart home features such as turning on lights remotely, closing garage doors, and adjusting thermostat settings," said Harry Wang, Parks mobile and health products research director. The extra convenience that wearables offer will grow when “voice-control APIs become more capable and intelligent,” he added.

From the article "More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home" Joseph Palenchar.

 

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...