Providing market intelligence for more than 35 years

In The News

More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home

Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found.

More than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device to control such home-automation devices as lights, garage doors, thermostats and the like, Parks said. Almost 20 home-automation suppliers have created Apple Watch apps, the company noted.

“The accessibility of a smart watch makes it a natural fit as a remote control for smart home features such as turning on lights remotely, closing garage doors, and adjusting thermostat settings," said Harry Wang, Parks mobile and health products research director. The extra convenience that wearables offer will grow when “voice-control APIs become more capable and intelligent,” he added.

From the article "More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home" Joseph Palenchar.

 

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

Netflix's Subscribers Are Much More Loyal Than Hulu And Amazon Prime's

Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...