Providing market intelligence for more than 35 years

In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates.

In its OTT Video & TV Everywhere: Partners, Alternatives and Competition report, Parks said 53% of broadband homes subscribe to both pay TV and OTT.

From the article "Most Broadband Homes Have Pay TV and OTT Subscriptions" by Jon Lafayette.

Previously In The News

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV...

Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...