Providing market intelligence for more than 35 years

In The News

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will be delivering the presentation. Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.

Kerber has years of experience in the tech industry, and is a veteran of speaking at key industry events. He leads the firm’s research efforts in areas including home controls, energy management and home networks, which includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security and home controls.

From the article "Multifamily Roundtable Session to Highlight Generational Characteristics on Tech" by Tony Consiglio.

Previously In The News

Roku wants to grow to 100 million active user accounts in next 18 months

The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

Technical Support Needs are Influenced by Number of Devices in the Home

Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...