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Navigating the Role of Smart Home and Voice Assistant Platforms in 2021

Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment devices, including home networking solutions.

Familiarity has been slowly increasing for these devices. Consumers who already own smart home devices are buying more and looking for further integration between them. According to Parks Associates research, 50% of smart home device owners have an application that controls multiple smart products.

There is a great opportunity for smart platforms in the MDU space as players seek to expand beyond single-family homeowners. Parks Associates‘ latest research shows that smart home device ownership for MDU residents surged forward compared to single-family home residents and all US broadband households, rising from 31% in Q4 2019to 41% in Q4 2020.

From the article "Navigating the Role of Smart Home and Voice Assistant Platforms in 2021" by CE Pro Editors. 

Previously In The News

Can We Outsmart Technology In The Race To Smarter Homes?

Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the...

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So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

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The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

3 Interesting Ways Technology is Shaping the Entertainment Industry

A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...

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